Brand Guidelines
Resources and rules for using the Arexico brand consistently across every touchpoint.
Wordmark
Our Logo
Icon
The Symbol
The Arexico icon is a minimalist, abstract representation of the letter "A", designed to embody the core principles of clarity, adaptability, and forward momentum. Its clean, geometric lines reflect a modern, professional identity, while the abstract form suggests innovation and versatility. This design choice reflects Arexico's commitment to empowering startups and scaleups with the resources they need for operating a modern and efficient infrastructure.
Colors
Our Palette
Typography
Our Typefaces
Inter
Body text, UI elements, descriptions
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Manrope
Headings, titles, badges, prices
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Naming
Spelling & Capitalisation
Company Name
The company name is always written as Arexico with a capital "A" and lowercase for the rest. It is never written in all caps, all lowercase, or hyphenated.
Product Names
Product names must always be prefixed with the company name, for example Arexico Consult, Arexico Sentinel, or Arexico Registry. Never use a product name on its own (e.g. "Consult" or "Sentinel"). The only exception is when the product icon is displayed directly alongside the product name, as the icon already establishes the brand context.
Usage
Guidelines & IP
- Use the provided logo files exactly as supplied
- Maintain clear space around the logo at all times
- Use only the approved brand colors for icon backgrounds
- Use the dark logo on light backgrounds and vice versa
- Stretch, skew, or distort the logo in any way
- Place the logo on visually busy or low-contrast backgrounds
- Use unapproved colors or gradients on the icon
- Alter the proportions or spacing of the wordmark
Arexico® is a registered trademark. The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Arexico of your product, service, or business, or use these graphics as part of your own product, business, or service's name. If you have questions, reach out to ip-compliance@arexico.com.
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